As a brand, getting customer feedback is essential for success. Testimonials are one of the best ways to authentically showcase what customers really think about your product or service and how it has helped them. Recent studies show that 86% of customers say they’d more likely purchase a product based on an authentic testimonial video rather than written reviews alone. And not just any old video will do – with so much competition across industries and competitors constantly snapping up attention on social media, you need to get creative with your videos if you want to stand out from the pack and grow your business! That’s why we’ve put together this 2023 guide packed full of clever customer testimonial video ideas that can take your brand visibility (and sales) through the roof.
1. Success Stories
One of the best ways to showcase customer satisfaction with your product or service is by highlighting success stories. A success story testimonial video is a great way to provide an in-depth look at how someone used what you offer and achieved tangible results. These types of videos can be recorded as interviews, or even filmed as short docu-style pieces. Take it one step further by featuring actual images or video footage from the individual’s story for maximum impact. Having people talk about their successes and how your product was instrumental in helping them reach their goals provides potential customers with powerful social proof that will make them more likely to take action.
2. Day In The Life Videos
This type of video captures how someone uses your product or service in the real world. By showing people how they can integrate what you offer into their everyday lives, it helps to build a connection and create an emotional response that will make them more likely to purchase from you. You could also include subtle brand messages in the video by having the person talk about why they chose your product over others or how they use it differently than other comparable products on the market.
3. Fan Feature Videos
Are there any special customers or superfans of your product? Try creating a fan feature testimonial video! This type of content is great for generating social shares and building buzz around your product or service. It’s usually best done as an interview-style video where you ask your customer questions about why they love your product or how it has helped them. To get response reviews, you could also have them share their experience with other products and compare them to yours, showcasing the superior features and benefits of what you offer. You could also add your responses to reviews so it encourages others to the the same and get a chance of a feature.
4. Unboxing Videos
Unboxing videos are a great way to show customers what they can expect when they purchase from you. This type of video should be filmed in real time as someone unpacks their product or service for the first time. Focus on creating an immersive experience by providing helpful tips, tricks and information about how to set up and use what you offer. Including customer reactions throughout the filming process helps viewers feel more connected to your product or service, making them more likely to purchase from you down the line.
5. Comparisons
Comparison videos are an effective way to demonstrate why your product or service is superior to competitors. Try filming a side-by-side comparison of various products or services, with the goal being to highlight different features and benefits available with what you offer. Thrive Digital Marketing Agency explains that this type of video gives viewers a clearer understanding of how your product or service stands out compared to others on the market, making them more likely to choose yours in the future.
Last Words
Testimonial videos have become essential for driving sales and growing business visibility in 2023 – but it’s important that you get creative when creating content so that it stands out from all the noise! By keeping these five clever ideas in mind, you’ll be able to create powerful, effective testimonial videos that will help you to attract more customers and grow your brand in the long-term.
Whether it’s success stories, fan features or unboxing videos, these types of content are sure to grab attention and get people to take notice of your product or service. Testimonial videos can be a great way to showcase customer satisfaction with what you offer and demonstrate why yours is better than the competition. With so many creative options available, there’s no reason not to start developing your own unique video ideas now! So go ahead – turn up the volume on your next marketing campaign by adding some compelling visuals and watch as your visibility (and sales) soar through the roof!